Service Design Principal

Profile

Description

Humana's Consumer Experience Strategy and Design team was formed to deliver one thing: a personalized, seamless and easy healthcare experience for all our members. This team operates with a mandate to break down traditional silos and design solutions based on how our members seek and receive care, not how operating groups structure themselves. By teaming differently, pioneering agile methodologies, and relentlessly focusing on the consumer experience, the Consumer Experience Strategy and Design team seeks to deliver on this promise for all our members.

Responsibilities

The Consumer Experience Strategy and Design team supports this consumer-centric operating model from the moment a member learns about Humana through their first year as a member in our care. This team consists of strategy leaders dedicated to supporting a cross-functional teams of design strategists, technologists and operators. This team combines classical strategy methodologies with a pragmatic operational 'get-it-done' approach alongside several impacted business areas, including clinical services, sales, marketing, IT/technology, and member service.

Responsibilities (required to be displayed in 3-4 portfolio case studies)

Within Humana's Retail Experience Transformation Team we are explorers, listeners, creators, and thinkers working together with our lines of business to create connected experience journeys that drive business and user value and impact.

As part of a multi-disciplinary team comprised of business strategy, design strategy, product strategy, business intelligence, data analysis, and product and experience orchestration the Service Design Principal will:


Drive and execute member research agenda, working with research, marketing and experience teams to coordinate and ensure activity aligns to strategy and knowledge gaps
Develop and maintain detailed end-to-end service blueprints / journey maps across all member touchpoints
Track implementation of end-to-end experience for each member archetype and/or segment, tying improvement activities to key measures that create member and business value
Work collaboratively with members, operators and leadership to propose novel experience improvements that align to priority measures
Maintain the master 'voice of the member' for the archetype and/or segment in collaboration with multiple stakeholders across the organization
Build repeatable processes to improve the cycle time from consumer insights to validated release of new experiences in production
Be a great storyteller, who can seamlessly lead teams to synthesize findings into insights and business recommendations that drive impact
Collaborate and co-create with product teams and business partners quantify value the of a concept, design operational roles and processes, and build business models for larger deployment
Lead the practice of Experience Transformation and Journey Architecture in terms of craft, process and method
Create communication artifacts that define experience journey design strategy best practices in order to upskill and coach business partners and collaborators
Publish articles, books, and other media on behalf of our practice, helping to establish us as thought leaders in the insurance and care journey


Required Experience


Bachelor's design degree
10 years of relevant design industry experience, 5 years leadership/management experience.
Primary consumer research experience, having lead multiple compliant ethnographic studies in consumer homes touching on advanced subjects in the healthcare context
Demonstrated ability to translate consumer needs into conceptual experience models, design tests to validate hypotheses, refine experiences and deploy at scale through operating partners
Advanced level PowerPoint, InDesign or other communications design software
Expert facilitator with ability to design and deliver focus groups, workshops and multiple types of custom (co)design sessions with consumers and business stakeholders
The ability to communicate and influence senior executives to individual contributors
Excellent time management skills, bringing the ability to quickly put structure in place to manage work in a dynamic complex environment
Demonstrated experience leading multiple cross-discipline teams (both technology and design) on experience transformation journeys or efforts.
Ability to navigate in a fast-paced environment and prioritize tasks with competing deadlines
Strong interpersonal skills and an ability to productively collaborate across various organization/functions


Preferred Qualifications

Additional Information

Scheduled Weekly Hours

40

Company info

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