Digital Marketing Analytics Lead

Profile

Description

The Conviva Marketing team is looking for an experienced and passionate Digital Marketing Analytics Lead who is hyper customer focused with an ability to understand complex business models, and develop marketing strategies that drive desired business outcomes. You'll be responsible for leading the development and implementation of digital marketing strategies, as well as the management of marketing's technology stack. Solid marketing technical mastery, strategic thinking, initiative and follow through, working effectively with others and good project management capabilities are critical to meet that responsibility. The position requires the ability manage multiple projects from concept to completion, drive strategy and execution, and collaborate with senior-level leaders and across teams of managers, consultants and analysts. This role reports to the Associate Vice President of Conviva Marketing.

Responsibilities


Architect and activate the digital strategy including the development and delivery of capabilities in support of marketing
Analyze data/insights, develop action plans and oversee ongoing maintenance/optimization activities
Partner closely with CRM team to develop digital marketing strategies focused on generating traffic and sales on the organization's e-commerce site through conception, coordination, and control of digital owned assets
Analyze online traffic analytics and develop actions to improve marketing campaign performance. Develop e-marketing content and material (e.g., e-newsletters, e-magazines, website and blog content, social media accounts, etc.).
Deliver measurement strategies and overseeing to ensure execution; manage effective reporting and related communications to the business
Create compelling audience experiences to drive marketing objectives and devise digital engagement strategies for prospective patients within different stages of the conversion funnel to support patient acquisition growth targets
Develop digital guides/tools/templates to support sales team with patient acquisition, patient retention, and patient engagement
Deploy digital patient acquisition toolkits and consult on acquisition approaches
Develop and frame robust digital marketing initiatives that include test and learn opportunities where needed
Have good planning skills and the ability to anticipate problems and develop a plan of action to prevent delays in projects and/or the department's workflow
Play a leading role in a cross-functional team environment to achieve business goals, keep projects on track, within budget, and on time
Execute with a nimble speed to market focus, in order to achieve business objectives


Required Qualifications


8 or more years of technical experience
2 or more years of project leadership experience
Bachelor's degree in Design, Marketing, Business or Strategy
Background in leading digital design strategy required
Superior communication (written/verbal) and presentation skills. The ability to structure a concise, fact based, clear presentation of findings, and effectively present this to any level in the organization, is a must
Strong project management skills and business relationship skills, including a proven ability to think end-to-end, establish priorities, manage long-term projects, and manage multiple projects
Minimum of five years of experience leading and developing associates in digital focused roles
Leader with a history of success working across organizational boundaries
Must be passionate about contributing to an organization focused on continuously improving consumer experiences


Preferred Qualifications


MBA
An understanding senior of audiences and/or small business experiences
Experience working with Sitecore Content Management system


Additional Information

Scheduled Weekly Hours

40

Company info

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