Associate Creative Director

Profile

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we're able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.

Job Summary

Responsible for partnering with clients to identify their key brand objectives and is responsible for developing, concepting, writing, pitching, and selling comprehensive 360 integrated campaigns implemented to solidify brand partnerships with our clients through creative strategies that drives media as well as creative spend. Works with moderate guidance in own area of knowledge.

Job Description

Core ResponsibilitiesDevelops creative strategy independently or in partnership with senior creative lead(s) and/or manager(s) as well as execution for projects and clients.Uses curiosity to ask the right questions of clients, sales partners and fellow staff members enabling them to relentlessly pursue successful strategies.Effectively manages all projects under their control in a highly organized and proactive manner at a level that enables them to balance all aspects of a job from concept to completion. Understands the position and role of creative in the bigger picture of a client air buy while at the same time showing financial balance in their choices of spending on the creative. Has a sound understanding of how to build integrated 360 campaigns.Communicates with clients and sales in a positive manner using active listening skills to help better understand needs while at the same time furthering the process of creative. Handles objections in a professional manner while helping to build the confidence of all parties. Is patient, understanding and respectful of the disparate types of people they encounter in their day-to-day job. Is flexible while seeking out creative and customized solutions to the problems presented.Acts with independence while being trustworthy and dependable in all facets of the role.Develops the creative elements and executing the production process.Possesses a clear understanding of the fundamentals of creative/technical execution and the fundamentals of effective marketing and advertising.Provides excellent customer service to the company's external and internal client base.Conducts creative discovery sessions with vision to long term creative strategy.Is a constant learner, demonstrating a continuous curiosity of industry trends, best practices, and thought provoking creative and then shares that knowledge with the team.Understands and adheres to all legal expectations with regards to copyright, rights clearance, vendor agreements, terms and conditions, and licensing.Shows creative vision in all aspects of their job from client creative to company initiatives, from a proactive approach with sales to a business development mindset. Develops concepts, creative briefs, writes scripts and directs the creative execution of TV and online advertising campaigns and assures seamless production of quality results.Works with the sales staff in a business development capacity to communicate the strength of company's products and services to client prospects, and the importance of quality creative to a successful campaign.Pitches advertising concepts and creative budgets to advertising clients.Partners with internal and external creative vendor partners to produce commercials and online creative.Manages budgets and timelines to ensure that productions are completed in adherence to deadlines and within budget.Collaborates with the creative team and other departments to deliver optimal results for sales partners and advertising clients.Maintains strong relationships with advertising clients by recommending creative tactics and strategies for long-term advertising campaigns.Drives sales culture, motivates customer facing employees to sell and generates excitement around our products.Creates ad hoc frontline material based on topics driven by business needs and product team.Is curious and ambitious, constantly seeking to improve skills through research and experience. Must be willing to travel around the region regularly for client meetings and other responsibilities in all sales offices.Consistent exercise of independent judgment and discretion in matters of significance.Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.Other duties and responsibilities as assigned.Employees at all levels are expected to:Understand our Operating Principles; make them the guidelines for how you do your job.Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.Win as a team - make big things happen by working together and being open to new ideas.Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.Drive results and growth.Respect and promote inclusion & diversity.Do what's right for each other, our customers, investors and our communities.Disclaimer:This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

2-5 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.

Company info

Comcast
Website : http://corporate.comcast.com