Director Creative Design

Profile

What We’re Looking For:

Our in-house creative agency is looking for a talented and motivated creative director to lead our global design team, which includes graphic designers and production artists. The person who will fill this position will work closely with stakeholders across the marketing and creative teams to direct the visual strategy for a range of marketing assets to support our portfolio and product marketing efforts. The creative director works with their managers to facilitate growth and development for designers at various stages in their careers.

In order to be considered for this position, you must submit a link to your digital portfolio with your resume and application. Your portfolio should include web design and digital advertising samples.

Responsibilities Include, But Are Not Limited To:

Lead and support the graphic design and production teams to deliver high-performing, quality creative

Define the creative strategy for marketing efforts that support products across the portfolio.

Art direct large-scale projects, such as ad campaigns, product launches, websites, and email campaigns.

Foster a culture of risk-taking to stay ahead of the curve in design innovation, and lead lively and effective brainstorms to generate ideas and high-performing creative solutions.

Manage a large portfolio of fast-moving work while pushing the team toward new ideas and collaborative thinking.

Manage and develop the graphic design and production managers to success

Guide and develop managers and support them in their professional development goals.

Empower managers to independently make decisions and pivot quickly in a fast-paced, data-driven environment.

Provide creative direction and context to the managers so they can confidently lead work and support the designers and production artists.

Advocate for staffing, development, and training resources, as needed.

Collaborate with stakeholders across the marketing organization

Partner with front-end developers to fully understand the capabilities and limitations of our systems, and effectively direct the design within the parameters of our content management systems.

Collaborate with our UX and design systems teams to ensure designers and production artists are able to uphold our internal and partner brand identities.

Understand and communicate best practices across a range of data-driven marketing channels, including paid social advertising, conversion-focused landing pages, email, and organic websites.

Initiate and inspire new creative ideas and approaches that strengthen our brands and improve the performance of our marketing products.

Actively participate in the growth and evolution of the creative team

Work with team leadership to appropriately resource the team with tech, budget, and personnel.

Lead design talent acquisition strategy: vet portfolios and conduct interviews with graphic designer and production artist candidates.

Work closely with creative team leadership to establish new processes and efficiencies across the creative team.

Things That Should Be In Your Background:

Bachelor’s degree required; master’s in relevant field a plus

10 years of graphic design experience; 5 years management experience

Advanced skills in Adobe Creative Suite and Figma

Portfolio demonstrating the following experience:

design and art direction for a variety of brands

design and art direction for a variety of channels, including advertising, web and email, print and out of home

campaigns that employ emotional and rational drivers

Exceptional interpersonal (written and verbal) communication and presentation skills

A discerning eye for branding aesthetics and meticulous attention to detail

Strong people-management skills, with an ability to give feedback and direction in a way that motivates and excites creatives

Calm, flexible, and able to inspire the team even when they are working under pressure or with tight deadlines

Experience working as a designer or art director within an agency (preferred)

Experience in higher education (preferred)

About 2U Inc. (NASDAQ: TWOU)

2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Benefits & Culture

Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.

2U offers a comprehensive benefits package:

Medical, dental, and vision coverage

Life insurance, disability and 401(k)

Unlimited snacks and drinks

Generous paid leave policies including unlimited PTO

Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

In Colorado, the anticipated base salary for this role is

$120,000.00 with potential bonus and equity eligibility. Note: The final compensation for this position may consider factors including the geographic location where the work is performed (candidate’s assigned office) and prior work experience of the candidate.

To learn more, visit 2U.com. #NoBackRow

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

Company info

2U, Inc
Website : http://2u.com