Senior Professional Creative Development

Profile

Description

The Senior Professional, Creative Development role is a working team leader and critical conceptual thinker who develops creative strategy and exceptional creative content across all media. The work requires business curiosity and analysis of complex situations or data to determine the creative solution, and the ability to successfully incorporate feedback while maintaining the integrity of an idea. The Senior Professional develops visual and verbal brand identity standards, and brand expression for integrated marketing campaigns from concept to completion.

Responsibilities

The Hive is Humana's in-house agency. We are a creative collective built exclusively to support the business and the brand. Our core purpose is to create meaning, influence choice, and motivate change through brand expression.

The Senior Professional, Creative Development role is a working team leader and critical conceptual thinker who develops creative strategy and exceptional creative content across all media. The work requires business curiosity and analysis of complex situations or data to determine the creative solution, and the ability to successfully incorporate feedback while maintaining the integrity of an idea. The Senior Professional develops visual and verbal brand identity standards, and brand expression for integrated marketing campaigns from concept to completion.

To be successful in this role, you must make decisions on creative approach using discretion and independent judgment while fostering a collaborative culture with a diverse team of subject matter experts, product managers, and journey leadership to build and refine our development practices and continually iterate to ensure success. You must demonstrate a mastery of brand and design principles, relevant content development experience for performance marketing, and proficiency with Agile methodologies. Ultimately you will have the opportunity to institute processes that accelerate development and improve coordination across teams.

Responsibilities

Collaborate with a cross-functional team to develop omni-channel campaigns that include email, web, print and SMS, and create edit, test, and improve content that makes Humana plans easier to understand and use

Ensures brand consistency, campaign continuity, and creative quality for a line of business

Translates business and brand objectives into compelling creative concepts for integrated marketing campaigns

Operates with little instruction on day-to-day work, general instructions on new assignments; establishes own work priorities and timelines and applies in-depth brand knowledge to moderately complex situations

Develops creative content for all media including print, digital, social, video, and environmental

Fosters a collaborative creative culture and provides constructive critique that elevates outcomes

Regularly uses new technologies, theories, relevant industry trends, and establishes creative development best practices

Required Qualifications

Bachelor's Degree in design and an industry competitive portfolio

Minimum of 5 years professional experience in a creative agency environment

Advanced conceptual skills and acute attention to detail

Demonstrated ability to independently advance the creative development process, from low-fidelity prototyping concepts through production, across a broad range of media

Strong communication and presentation skills and ability to lead with influence as a cross-functional leader

Proficiency with industry standard design tools, including Adobe Creative Suite, Figma and Microsoft software

Familiarity with Salesforce Marketing Cloud (email content builder)

UX/UI experience developing direct to consumer marketing communications across all media

Proficiency with Agile methodologies

Focused on continuously improving consumer experiences

Human-centered design mindset

Able to effectively apply Humana's culture and teaming models in small and large group settings

Ability to handle ambiguity

Preferred Qualifications

Knowledge of Humana's digital media, business, and brand acumen

2 years of experience leading a creative team

Thrives in ambiguous environments

Strategic thinker with strong analytic and problem-solving skills

Experience in usability testing with people with disabilities

Awareness and passion about emerging trends and innovation within usability, accessibility, or UX

T-shaped; deep digital expertise in one or more areas with a broad set of complementary design capabilities.

Strong motion graphics portfolio

Additional Information

Agency located in Louisville, KY but qualified applicants will be considered for remote work

Occasional travel may be required

Portfolio must be submitted with application to be considered. Include up to 6 of your best work samples which demonstrate your skills.

Scheduled Weekly Hours

40

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.

Company info

Humana Inc.
Website : http://www.humana.com