Director - Packaging amp Special Projects Content Creation - CALVIN KLEIN

Profile

POSITION SUMMARY:

The Director of Packaging and Special Projects leads the on-brand conceptualization and execution of Calvin Klein packaging across all business lines and regions.

This hands-on designer will be the liaison between the global creative department and the merchandising teams.

The role is responsible for the overall visual strategy for global packaging with a unified brand right eco system across, underwear, home retail packaging as well as on garment trim.

Creativity, organization and a vast knowledge of materials and structure are crucial for success.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• Lead the creative vision and design aesthetic for branded content across packaging touchpoints and other channels guided by Global Creative leadership

• Deliver presentations to cross functional team on the global strategy for design concepts and packaging themes.

• Oversee the development of hangtags, packaging and other print collateral from initial concept to final physical execution

• Manage timeline of all projects for the packaging team ensuring deliverables are being met in a timely manner

• Ensure consistent communication and efficient workflow between cross-functional teams

• Oversee team to ensure brand continuity is consistent across all projects and platforms

• Ensure a sustainability-first packaging concept working with the consumer insights teams on seasonal campaign themes

• Drive elevated and on-brand packaging concepts while adhering to tactical and cost constraints of a project

• Maintain relevancy in new design trends, innovation, sustainability, customer experiences, materials and technology across all retail experiences

INTERNAL & EXTERNAL CONTACTS:

         

Internal:       Creative Studio, Project Management, Marketing Group, Production, Fashion Office

      

External:       Freelancers and agency partners

SUPERVISORY RESPONSIBILITIES:

Direct:             Senior Manager, , Packaging and special projects

Indirect:            n/a

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DECISION MAKING:

Makes recommendations for design adaptations to ensure brand vision integrity and alignment

Able to work as an independent brand steward when needed, making decisions in design and content that uphold quality standards and brand relevance

RESOURCEFULNESS/CREATIVITY:

Ability to handle multiple tasks/projects with adherence to deadlines is essential. Must be collaborative and able to thoughtfully prioritize projects autonomously when needed. Comfortable with escalating issues/opportunities to senior teammates and occasionally working cross-functionally to problem-solve as needed. Openness and flexibility to changes and fast-paced updates is essential for this teammate to thrive. Being on the pulse of pop culture, with a beginner’s knowledge of fashion photography and creative is ideal.

ENVIRONMENT:

The Global Content Creation Team has an open floor layout that encourages team members to engage and inspire one another. Occasional late hours could be required depending on seasonal concepts and specific project needs.

QUALIFICATIONS & EXPERIENCE:

Experience:      

• Minimum 8+ years professional experience with design agency or studio experience

• Specialization in packaging design.

        

Education:  Bachelor's degree in Graphic Design, Illustration, Communications or related concentration preferred.

Skills:   

• Mastery of Adobe Photoshop, Adobe InDesign, Adobe Illustrator

• Excellent compositional and typographical skills

• Vast Knowledge of materials and construction

• Must be highly organized and detail oriented

• Strong in communicating ideas with teams

• Self-motivated and capable of working collaboratively across multiple teams

• Ability to work on multiple projects in a fast paced environment

,title:Director - Packaging & Special Projects, Content Creation - CALVIN KLEIN,datePosted:2021-03-22T00:00:00.000 0000,@context:http://schema.org,occupationalCategory:Marketing,educationRequirements:Specialization in packaging design. Bachelor's degree in Graphic Design, Illustration, Communications or related concentration preferred. ,experienceRequirements:Minimum 8 years professional experience with design agency or studio experience. ,responsibilities:The Director of Packaging and Special Projects leads the on-brand conceptualization and execution of Calvin Klein packaging across all business lines and regions. This hands-on designer will be the liaison between the global creative department and the merchandising teams. The role is responsible for the overall visual strategy for global packaging with a unified brand right eco system across, underwear, home retail packaging as well as on garment trim. Lead the creative vision and design aesthetic for branded content across packaging touchpoints and other channels guided by Global Creative leadership. Deliver presentations to cross functional team on the global strategy for design concepts and packaging themes. Oversee the development of hangtags, packaging and other print collateral from initial concept to final physical execution. Manage timeline of all projects for the packaging team ensuring deliverables are being met in a timely manner. Ensure consistent communication and efficient workflow between cross-functional teams. Oversee team to ensure brand continuity is consistent across all projects and platforms. Drive elevated and on-brand packaging concepts while adhering to tactical and cost constraints of a project. Maintain relevancy in new design trends, innovation, sustainability, customer experiences, materials and technology across all retail experiences. Direct: Senior Manager, , Packaging and special projects. Makes recommendations for design adaptations to ensure brand vision integrity and alignment. Able to work as an independent brand steward when needed, making decisions in design and content that uphold quality standards and brand relevance. Comfortable with escalating issues/opportunities to senior teammates and occasionally working cross-functionally to problem-solve as needed. ,skills:adobe illustrator, independent, flexibility, print collateral, self-motivated, pulse, communication, packaging design, creative leadership, global strategy, consistent, adobe photoshop, resourcefulness, adobe indesign, tactical, responsible, creative vision, construction, pop culture, graphic design, retail packaging, organized, fashion photography, adherence to deadlines, highly organized, visual strategy, decision making, branded content, communications, collaborative, Marketing Design Manager, Director of Digital Design, Graphic Design Manager, Technical Development Manager, Product Brand Manager, Director of Product Development, Product Design Manager, Creative Manager, Digital Marketing Designer, Senior Content Editor}Director - Packaging & Special Projects, Content Creation - CALVIN KLEIN in New York, New York, United States of America | Marketing at PVH

Company info

PVH Corp
Website : http://www.pvh.com/